The Future of Small Business Communications

To be a business in 2023 is to communicate in a variety of ways. Voice, video, instant messaging, conferencing, and more are common for teams. Unfortunately, it’s easy for communication to get bogged down when we’re all spoiled for choice, and it’s sometimes hard to manage so many different channels. That’s where unified communications (UC) comes in.

Unified communications is a single platform that helps businesses manage all their communications channels from one place, including voice, video, messaging, and conferencing. There are plenty of benefits to organizing your communications under a single platform. Here are a few we bet you’ll love.

Complete Integration & Customization

Let’s start with the most obvious advantage to unified communications: integration. All your communications channels are in one platform, and they can all interact with each other on said platform. There are two results here: one, you can easily manage your entire communication network. Two, your team members can easily communicate with each other.

Now, the cool thing about unified communications is there’s no one-size-fits-all approach you have to adopt. You can customize your UC experience. Choose what features you want active, how you want different communications channels to interact with each other, and more. For example, you can set it up such that when your number is called, you get a ring on all your devices simultaneously. Or you can have the platform ring your devices in sequence. Or have the call go to voicemail, which then gets sent to you as an instant message. The point is, your UC platform works the way you want it to.

Superior Connectivity Leads to Better Collaboration

Your employees might all be in the same office, working remotely from home, or even in different countries. But with a good UC platform, distance shouldn’t matter. Collaboration comes first. Collaboration tools such as video conferencing, screen sharing, and instant messaging make everything easier in terms of working together.

Of course, improving connectivity between team members also means improving connectivity between devices. Any given team member may have a desktop, laptop, smartphone, or table. Well, they should be able to access their collaboration tools from any device and get a similar and seamless experience, and that’s exactly how unified communications works. Multi-device connectivity is an expected standard.

Because of better connectivity and increased collaboration, you can expect a productivity boost. Managing multiple communications channels is a productivity sink, for both the organization that has to manage multiple systems and for the employees who are juggling communication methods. Unified communications fixes that problem, hence the productivity boost.

Money-Saving Solutions

By unifying communications channels, you ultimately save money. Separate subscriptions and multiple maintenance costs add up, which you can eliminate when you go with a unified communications solution.

On top of that, you can save even more money.