Why a Smaller ISP Provider is a Good Fit For an SMB

Why a Smaller ISP Provider is a Good Fit For an SMB

How important are small to medium businesses (SMBs) in this country? Well, they make up 97% of all businesses. Some of those businesses have more than five hundred employees and others have just one to four. Between those two extremes there’s a huge amount of variety, but they all have one thing in common: SMBs need excellent Internet access.

Enter the smaller Internet Service Provider. Unlike massive ISPs, smaller ISPs understand what it’s like to be a smaller business and they can tailor their services to exactly what an SMB needs. What are the advantages of smaller ISPs?

Dedicated Service

Research & Incite, a market research consultancy, needed to ditch separate internet and phone providers, switch to a dedicated provider, and get better service on both fronts. Primus responded by setting up a dedicated team to deal with the transition.

Smaller ISP providers understand that switching ISP providers is both a big decision and a big undertaking. Since Research & Incite made the big decision, Primus made a point of handling the big undertaking side of the equation. Where a big ISP can make your business feel small or insignificant, smaller ISPs understand that they need to display a level of care during an ISP transition.

Understanding Scalability

To a big company, gaining or losing two hundred people is a rounding error. To a SMB, it represents a big change. Park’N Fly, an airport parking business with locations across Canada, faces that reality every year. Depending on the season, their number of employees can vary between 300 and 500. A business that nearly doubles and halves every year is faced with a unique challenged. Fortunately, smaller ISPs understand the kinds of challenges that scaling back and forth can bring. When Primus set up Park’N Fly’s new phone system, it was built to add or take away seats with ease.


SMBs don’t survive by forsaking affordability, but they also need the best technology available. Smaller ISPs offer that at a more affordable price. Your SMB will need specialised equipment to get the best Internet access, and you’ll need to factor in the fact that upgrades need to happen regularly. How much will all that equipment cost? Who will take care of upgrades? With smaller ISPs, you’re more likely to get competitive deals on equipment leasing and built-in IT support.  

High Speed Matters

Smaller ISPs understand that your SMB relies on high speed internet. More and more, SMBs rely on remote workers, freelancers, and multiple locations. The fastest Internet speeds matter for modern workplace collaboration, and smaller ISPs understand this because they face the exact same situation. Sharing workflow, video conferencing, connecting with employees across the country—smaller ISPs work like this every day and understand that SMBs are in the same boat.

The Bottom Line

Smaller ISPs face some of the same challenges as SMBs. They understand what it’s like to have to manage resources intelligently and work with tight budgets but never compromise on the best technology and Internet service.