- • Provide analysis of all sales activities and marketing campaigns, including leads and lists
- • Measure the effectiveness of advertising, marketing, and communications strategies, programs, and campaigns
- • Analyze and report on weekly and monthly results, providing analysis of key performance indicators and provide recommendations
- • Translate complex data into meaningful information
- • Create scorecards and dashboard reports
- • Create, distribute, and track opportunity lists for various channels, including online and direct sales
- • Analyze and maintain database of existing base of customers, including segmentation and profiling analysis
- • Create and manage marketing campaigns for multiple product portfolios, while tracking results and taking accountability for results
- • Manage list requirements to drive leads to sales
- • Create and track lead process
- • Manage budget for marketing department
- • Maintain strong cross-functional relationships with all functional areas of the company – critical to the success of the products
- • Other duties and projects as assigned
- • University Degree (Bachelors) in Business or Marketing
- • Minimum 1 – 3 years experience in Marketing
- • Minimum 1 – 3 years as a Business Analyst
- • Database management experience, including experience managing lists and leads, working with list providers as well as defining and refining requirements
- • Previous experience in the technology industry
- • Must have managed relationships with agencies
- • Must have experience developing and executing multiple marketing campaigns and measuring results
- • Excellent knowledge of telecom products
- • Demonstrated success managing and tracking multiple concurrent campaigns
- • The ability to work on numerous projects simultaneously and adhere to strict timelines
- • Previous telecom and technology experience
- • PC Skills – strong knowledge of MS Office
- • Advanced levels of Excel, Access and PowerPoint
- • Intermediate skills in VBA Coding
- • Solid interpersonal skills and ability to work in cross-departmental teams
- • Ability to be persuasive
- • Excellent communication skills (Written, verbal and listening)
- • Strong presentation skills
- • Detailed and extremely analytical
- • Excellent team player
- • Strong decision making skills and ability to work independently
- • Finance background would be of benefit
This description is intended as a guide to reflect the principal functions of the job. However, it is not an all-inclusive listing of the required job functions.
Please submit your application for this position by Applying Online
Primus Telecommunications Canada Inc. is an equal opportunity employer. We value diversity in the workplace, are committed to Employment Equity and will provide reasonable workplace accommodation to applicants with disabilities. All interested individuals, including those who consider themselves to be aboriginal, visible minorities, and/or persons with disabilities are encouraged to apply.
We wish to thank all applicants for their interest; however, only selected candidates will be contacted. No agencies and/or telephone applications please.
